"Look At Your Man..."

Proctor & Gamble's Old Spice line has taken a new turn when it comes to hygiene products for men. For one, this is a completely different type of advertisement for P&G, a company that produces a number of consumer products. It's humorous, catchy, and all around appropriate for what the message is trying to express. It associates the scent with what a man could smell and be like. This ad campaign is so effective that it has already had 6.6 million viewers on Youtube alone. They are making a better name for scented body wash products for men, that are sophisticated and don't use the typical "AXE" message strategy. Overall this marketing strategy caught my attention and gave me insights as to how I can reach a target audience in the future, with just a simple consumer product.