Terry Tate, or also known as Triple T, is the office linebacker for Felcher and Sons. This campaign was produced for the 2003 Super Bowl for Reebok. There are a total of 9 short episodes that are now located on youtube.com. Terry Tate helps improve productivity at Felcher and Sons by using his unorthodox tactics. Tackling, yelling and cursing are just a few of his tactics to get people to stay on task. It was said to be one of the most powerful campaigns in Super Bowl history. The only signs of the brand, Reebok, are on his necklace and jersey. The brand is never mentioned otherwise in all 9 episodes. Here is the first episode of Triple T:
What caught my interest was the catchy and funny nature of the campaign. It had nothing to do with Reebok, but did a great job of embedding it discretely. By creating a story that has nothing to do with Reebok, except for the football nature of the ad, it can be attracted to many different audiences.
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