More and more we are seeing campaigns that directly involve the consumer. In this case, Mt. Dew has introduced three new flavors: Typhoon, Distortion and White Out. Individuals can vote through a number of medium, whether it's directly on the DEWmocracy website, or text messaging. Because Mt. Dew has become widely associated with gamers, individuals can vote directly from their XBOX 360. It doesn't stop with just voting, but individuals can campaign for their favorite flavor. By posting videos on the DEWmocracy website, individuals can try to gain votes from voters for their campaigned flavor.
On the website, you can see the map of the United States, which each state will have the color of the flavor that is leading by votes. It's become widely popular because it allows consumers to interact in multiple ways, and ultimately choose the next MT. Dew flavor. It's another creative way to get consumers to interact with each other, and with the brand/product.
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