However You Want It!

While watching television I noticed a new Starbucks commercial for the new However-You-Want-It Frappuccino. It caught my eye because of the interesting visuals and sounds used to get the attention of viewers. Not only were they marketing their new beverage line, but also their attempt of making it an afternoon happy hour special, to increase business during slow business hours. I did some more research about this new marketing campaign. I found that they teamed up with the CW network with the hit television Gossip Girl. On this special site, the target market being young women, can upload videos of their creation to try and win a chance to be on the set of Gossip Girl. I take from this a technique of combining a new product, in which individuals create their own unique product, while attaching a happy hour event with it. While also targeting a demographic with a great deal of disposable income.