Promoting Health to Enhance Brand Perception

There is a growing trend of consumers who desire products and services that promote a healthier lifestyle. Whether it is in the food industry, or any other industry, there is an increase of consumers who will acknowledge a company who promotes a healthier life style. Walking through the grocery store I noticed that products will now highlight their nutritional information in bold to attract the benefits it has to offer. Looking at kids cereal, which usually has a great deal of sugar, I noticed that companies are cutting back the sugar and making their product whole grain. I watched people looking at the cereal and 7 out of 10 picked the cereal with whole grain vs. the regular sugar loaded version. Here are the new box's from General Mills

It might be hard to see but the blue bar at the top highlights the "Whole Grain Guaranteed" I found that these simple changes can drastically change the consumers perception of a product. They will feel better about purchasing these products for their children because it makes them feel better that the product has healthier ingredients.